Soft Cell Signature Beer Tap


Soft Cell and West Berkshire Brewery (WBB) have collaborated to create a limited edition new beer named ‘Say Hello, Wave Goodbye’, which will be available exclusively in casks in up to 2000 pubs nationwide from September 3rd.

‘Say Hello Wave Goodbye’ is a 4.2% ABV pale ale inspired by the classic English bitters enjoyed by Soft Cell during their early years in Leeds, with the addition of New World hops to reflect their time in New York. The beer has flavours of digestive biscuit, toffee, grapefruit and orange.

The pale ale will be available just in time for the band’s final show at the O2 in London on 30th September. The show and the beer are both named ‘Say Hello Wave Goodbye’ as tribute to one of Soft Cell’s best-known songs, featured on the duo’s 1981 debut album ‘Non-Stop Erotic Cabaret’. The classic number one single ‘Tainted Love’ also appeared on the same album, and remains one of the biggest-selling singles ever in both the UK and the USA.

A 5.2% bottled version of the beer will also be available as an extremely limited-edition one-off brew, with a release date yet to be announced, and fans will be able to pre-order the beer by bottle or by case.

Dave Ball of Soft Cell, who has been closely involved in the brewing process, commented “A pint is a game of two halves, and I can confirm that no synthesisers were used in the making of this product”.

Further details and stockists will be announced shortly.